[Arianna] Huffington could hope for more traffic but that’s reaching the point of diminishing returns, for her purposes; the site was not making her a quality-media mogul. It was time to use some of the profits to create a front window full of “important” original reporting, and in the short term to show she was on a level with people like (now former) New York Times executive editor Bill Keller by successfully hiring people away from him.