What we try to create are experiences. It’s the experience, ultimately, that is the product.
When [Nora] Ephron was 28, she was a reporter for The New York Post, “specializing in froth,” as she once noted. When [Joan] Didion was 28, she was editing at Vogue; she had quietly published her first novel and was nowhere near the sensation she would become. When [Dorothy] Parker was 28, she had finished a stint as a drama critic for Vanity Fair, and she and her compatriots were still working out seating arrangements for the Algonquin Round Table. None of them at that point had totally found their way to the issues that would come to define them.
— Meghan Daum
I HAVE AN INTERNET TUDE
The Fortune way was that great stories come out of a good subject and a writer who enthusiastically wants to cover that subject. And so, almost never, are you told you must do a story at Fortune. Almost never.