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1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
Legendary ad man David Ogilvy on his 12 habits as a copywriter, 1955. (via curiositycounts)(via curiositycounts)
Posted on January 27, 2012 via curiosity counts with 43 notes
Source: lettersofnote.com
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The average household income of Bloomberg Pursuits readers is $452,000, and 90 percent are male…stories in the first issue include profiles of a Bloomberg subscriber who travels to Antarctica on an icebreaker to witness a solar eclipse, another subscriber who builds his own racing yacht and a third who collects Ferraris, only to deconstruct and improve them.
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In the pageview and ratings driven media economy, too much of the content these days is designed to be just like junk food to quickly boost quantifiable viewership. If you make content that is the intellectual equivalent of gummy bears, your site will appear to grow quickly. Advertisers reward size, and growing fast is expected in most places I’ve seen. Last month I visited Xeni Jardin, my blog-sister from Boing Boing and she said to me, “Only cancer and bullshit websites grow fast.” It’s happened to TV with reality shows, radio with clear channel, and it’s happening to words online. I’ve never seen a world-class sized publication that was founded in the past decade do world class quality work. It’s not because the people running them are dumb–it’s because they don’t have enough time to think their work through because there’s no short term incentive to. There’s an excuse there aren’t enough resources to go around, but that’s bullshit. It just takes a little confidence in the long game.
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on the perils of reblogging
I had a powerful moment of reflection when applying for the Woods Hole Oceanographic Institute’s Journalism fellowship last year. I realized I didn’t have many clips I was proud of. I was spinning my wheels online. I didn’t get in. I would say over 5 years, my animal instincts were enhanced to the point where I could guess how many clicks the wolf-whistling mob would provide my website with a high level of confidence, but my intellect was dulled and my patience for books and feature length films was non-existent.
— Brian “don’t hate the player, hate the game” Lam (He’s right.)
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They’re like, “You fucked us. You fucked us.” No. Tell me what’s wrong with the story. Is Eddie a coke dealer with a prior murder conviction? Yeah, he is. Well, then what’s wrong with the story? Nothing’s wrong with the story except that it made Eddie look like the murdering drug dealer he is.
Kerry Burke, NY Daily News crime reporter, on reader criticism -
Eater Philly:Name one food you'll never eat again.A.J. Daulerio:I got the Fish Tacos at The Cheesecake Factory in King of Prussia. They destroyed me.Eater Philly:That was all your fault.A.J. Daulerio:Yes it was.
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There are only two places in the world where we can live happy: at home and in Paris.
Posted on January 25, 2012 via Whatevermethinks with 25 notes
Source: whatevermethinks
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I used to drink coffee every single night right up until i had to go to bed, just so I could dream faster.
Posted on January 25, 2012 via Ghosts in Borrowed Clothes with 394 notes
Source: mentalseasons
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Posted on January 25, 2012 via G.W. Miller III with 19 notes
Source: gwmiller3
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There’s nothing wrong with the magazine form that constant diligence won’t fix.
Andrew Nusca's inspiration board.
